Working with both long-term and short-term clients as what I call a "full-stack creative," handling everything from designing branding, dashboards, landing pages, and e-commerce stores to creating a wide range of websites (including marketing sites, job boards, digital communities with free/paid access, interactive forms, and more) and applications. After designing, I also take on the development of these projects, and creating/integrating things such as Google Business Pages, and Social Media Accounts, While I work efficiently, I prioritize thoroughness and diligence, ensuring alignment with my clients’ visions and consistently exceeding expectations.
While I can't say what company I worked with due to signing an NDA, I can say, this business was based here in Houston, accomplishing $40M net revenue annually, with nearly 12% of that contributed by me, by design, optimizing, building a subscription model for reoccurring orders, and increasing several analytics, the biggest one would be conversion rate, while the Shopify store had the highest conversion rate I've seen from this size of a store (it was a damn 4.8 which is crazy), I increased it to a 6 just by simplifying the checkout process. From there, I increased repeat purchase rate 20% by doing two things, 1, creating a subscription model that promoted savings, 2, creating a rewards/loyalty system with advanced features such as bring a friend, buy 10 times receive a discount/gift, and customer curated discounts.
Working with Allsmith and Blake (CEO) was a great experience, with hands-on efforts on several client's projects, I preformed before and after audits of both design and conversion. I shared my concepts, strengths, and implemented A/B testing with feedback exchanged to teams & clients. I designed Ads, Social Media Content, Web Banners, (re)designed logos, Shopify stores & elements, Print media, and more, ensuring visually engaging and conversion-focused outcomes.
This was a small but highly impactful firm based in my hometown of San Antonio. Although the company has since closed, my relationships with the close-knit team and our CEO remain strong. As one of four designers, I played a pivotal role in shaping web and application experiences. My contributions included designing intuitive layouts, interactive popups, and seamless navigation menus, all with a focus on enhancing user engagement and satisfaction. This position was a cornerstone in exercising various skills and fine-tuning my web design skills.
As a sales experience strategist, I analyzed sales data to curate better interactions, specializing in add-ons, reoccurring subscriptions, and insurances. I lead meetings to both managers and other employees, created keynotes, sharing highlights and opportunities and was responsible for pivoting teams to accomplish goals as a store. Additionally, I developed tailored strategies to optimize sales processes and enhance customer satisfaction, driving measurable improvements in performance, energizing engagement, and revenue.
Self taught before attending school - with knowledge coming from my internship (To give you the timeline correctly to eliminate confusion, I graduated high school, got a internship, then went to college, then had another internship), I designed almost everything. Starting with logos, business cards, and print media, moving to promotional items, then spending a lot of time in the clothing field designing shirts and wearable merch, and then designing web elements like banners, layouts, and more.
I worked
This was right after Adobe switched from their purchase out-right model to their CS model, and it was quite interesting. Being an intern, you're tasked with so many things, and in office is even more, from scheduling events, promoting them, designing ads, and then designing / sending email marketing campaigns, and preparing / cleaning the office space. Speaking of the office space, it was really cool, they had collaborative co-working spaces, classrooms, offices, and more, my peer interns and I we're responsible for so many things but it was such a great experience, I can go on and on about it. I will say an accomplishment was that in my first week there, they had a client that was backing out of a large, very large deal, and I was able to connect with the client and re-secure the relationship, just out of my enthusiasm and ability to connect.
Provided Services:
+ Shopify redesign
+ Conversion Rate Optimization
+ Subscription development
+ Conversion rate architect
Note:
While reviewing the customer analytics of this site, I noticed that there was an opportunity for creating a subscription modal due to there being a lot of repeating single product / two product customers, but they were just outside of a regular monthly bases, so by creating a sub based modal, I increased customer lifetime values and total purchase amounts by selling an incentive (free shipping) when purchased 3 products on a custom retaining bases.
While reviewing the "front-end", customer facing, I loved the brand colors, black, white, and red, can't go wrong with it, but there we're no call to actions on any of the products anywhere, so I had to enable that, and then I had to make them red with a white text, when hovered over they had a black border and made the shopping experience more engaging.
Food & Drink E-commerce
Provided Services:
+ Conversion Rate Optimization
+ Conversion architect
Note:
This was a little interesting,
At the time, I was a part of an agency that was just getting off the ground, this client was nice but both were very much in their own way of success. Essentially, what I did was align with the client and the agency, and then I made suggestions and had them confirmed on all sides, and then I implemented design attributes. Which were changing of sub-fonts (original was the main heading across all text which was a little hard to read), icons replaced from original Shopify icons, partnered logos and feedback sections designed, and then some small other assets improved. Also I should mention, I created the Instagram slider at the bottom, and their email marketing campaign and automated it, now when people purchase products, they get a very cool 'Thank you' email, 'Order shipped' email, 'Order Delivered' email, and then a couple of days after that a follow up email for retrieving feedback.
Children's Health E-commerce
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