Provided Services:
+ Shopify redesign
+ Conversion Rate Optimization
+ Subscription development
+ Conversion rate architect
Note:
While reviewing the customer analytics of this site, I noticed that there was an opportunity for creating a subscription modal due to there being a lot of repeating single product / two product customers, but they were just outside of a regular monthly bases, so by creating a sub based modal, I increased customer lifetime values and total purchase amounts by selling an incentive (free shipping) when purchased 3 products on a custom retaining bases.
While reviewing the "front-end", customer facing, I loved the brand colors, black, white, and red, can't go wrong with it, but there we're no call to actions on any of the products anywhere, so I had to enable that, and then I had to make them red with a white text, when hovered over they had a black border and made the shopping experience more engaging.
Food & Drink E-commerce
Provided Services:
+ Conversion Rate Optimization
+ Conversion architect
Note:
This was a little interesting,
At the time, I was a part of an agency that was just getting off the ground, this client was nice but both were very much in their own way of success. Essentially, what I did was align with the client and the agency, and then I made suggestions and had them confirmed on all sides, and then I implemented design attributes. Which were changing of sub-fonts (original was the main heading across all text which was a little hard to read), icons replaced from original Shopify icons, partnered logos and feedback sections designed, and then some small other assets improved. Also I should mention, I created the Instagram slider at the bottom, and their email marketing campaign and automated it, now when people purchase products, they get a very cool 'Thank you' email, 'Order shipped' email, 'Order Delivered' email, and then a couple of days after that a follow up email for retrieving feedback.
Children's Health E-commerce
Wellness Partners PLLC is a health collective based in Boise ID, the woman owned business is a strong, improvement encouraging, good vibe place all around. Crista is a pleasure to work with, as she has an array of passion and enthusiasm for her craft. They offer personalized physical training, massages for recovery, mental health therapy such as therapy, and then yoga for a clear mind and stronger muscles.
Working with Carter was really smooth, kind of a breath of fresh air because I am not a website manager or anything of sorts. I just connected with him, paid his price, and then he took creative control and structure initiative. He took care of things I didn't even know were things to consider.
Starting originally with just a landing page that was left incomplete from another freelancer, I rebuilt the whole thing while keeping the brand's aesthetics and implementing some smooth interactive animations.
Plants Planted is a cool little e-shop from NYC, operating out of a two story loft, Dennis grows microgreens, makes custom plant holders, builds grow shelfs, selecting hydroponic machines to sell, and other things. Beyond just selling products, he curates a unique earthy energy that brings his love for plants into every aspect of your home, ensuring his customers not only find what they need but also feel inspired to create their own green spaces with ease and confidence.
Carter has has a really thorough experience. You can tell he's been around for quite a while. He does all the things of which I had no clue go into this. I mean, I thought it was just a store, but he flipped every un-turned stone and got me set up for success. He did everything. I mean everything. Branding (Logo, color kit, font kit). Design. Development. Copywriting. Testing. Payment gateway integration. Third-party App integration (For reviews). Product image editing. Price uploading. Shipping zone set up. SEO. Social media share graphs. Social media integration. Mobile responsiveness. Domain connection. He literally did it all and because I needed the whole one on one education, he sat down for e-meetings to instruct me on everything. $7500 well spent, would and will hire him again, have already sent him a referral which I know went through!
This project was a little slow but really thorough, due to the founder, Dennis seeking to have more of a hands-on experience while I crafted elements, Dennis wanted to know every thing possible of a e-commerce store, which I didn't mind sharing with him. This was a 80 hour project with 50 of them being meetings. Starting from scratch, I built a V1 site, I had him market and run tests for about a month, then rejoiced to built a V2 site (as shown), after gathering the feedback from his people, family, friends, peers, and customers, I rebuilt the store to increase engagement more.
Cup Corner is a cozy, curated coffee shop nestled in the heart of Amsterdam. Known for its expertly crafted brews and handpicked beans sourced from around the globe, it’s a haven for coffee lovers seeking quality and community. With its cozy atmosphere and attention to detail noting that most people will just be picking up their cups off the corner counter, Cup Corner doesn’t just serve coffee, it serves an experience, blending the art of brewing with the charm of Amsterdam’s vibrant café culture.
Carter freaking crushed this, essentially I was worried
Working within a tight budget and a tight deadline weren't ideal for me, they also provided low quality content which I had to spend some time touching up. While it was just a landing page build, there were around 100 small elements that required exporting and various animations set up. This was a $1K project which I don't offer anymore.
The guys at Hal&Al are one of a kind. Operating out of two state-of-the-art facilities, Hal&Al Meats specializes in premium, ethically sourced cuts that cater to a variety of chefs, tastes, and cuisines. Known for their dedication to quality and craftsmanship, they pride themselves on hand-selecting and delivering each product to perfection. Whether it’s specialty sausages, custom cuts of wagyu, or gourmet pre-marinated meats, they’re bringing exceptional meats with a strong commitment to sustainability and transparency.
Carter really helped me in a time of need, my business was getting overwhelmed with orders that had no meaning, no lifetime customer value after the first purchase. So when he took a step back, revisioned, realigned, and then rebuilt, he did it really well. I already had a ton of Shopify experience and so there wasn't any sort of meetings, I just paid him on his terms and he got to work, much quicker than I imagined too.
While analyzing customer analytics, I identified a missed opportunity to boost conversion rates and customer lifetime value. The data revealed frequent repeat purchases of one or two products, just outside of a regular monthly schedule. However, there was no subscription model to encourage consistency or incentivize larger purchases. From there, on the front-end, the brand's bold color palette, the black, white, and red, was visually strong, there were no call-to-action buttons on any featured products on the home page, limiting customer engagement and driving missed conversions. Additionally, the product descriptions lacked clarity in design, and persuasive language, failing to communicate the unique value of the products or encourage upselling opportunities. This, combined with an inconsistent navigation flow, made the user journey less intuitive, ultimately impacting the overall shopping experience.
Becker General is one of Los Angeles' oldest construction companies. With four generations of brainstorming, blueprinting, and building, Becker General is streamlined for its clients' success. Their legacy of craftsmanship is matched by a forward-thinking approach, ensuring every project is completed with precision and innovation.
This is my third time working with Carter on my family's business, we're one of the longest operating construction firms in L.A, we've been working with Carter for years now, he helped us with branding way back when, and then when we were ready we had him build our site. He listened to what concepts I had and kind of propelled them or fit them better, he put pen to paper.
Working with the Beckers is always good, I'm friends with Adam the son, and him and I go way back from a conference. I've done various works for them, from editing video and images to meta ad's creation, some print media works, and then lastly their website. I think the only challenge here was as per usual they are a little back and fourth on their decision making but that's normal.
I hired Carter to make a landing page for my application, I needed it quickly, literally didn't provide anything but a login, he had full creative control, the only thing is, he had to work in a very strict time frame, I'm talking I gave him just 4 days, he used the colors we use on our app's page
I hired Carter to make a landing page for my application, I needed it quickly, literally didn't provide anything but a login, he had full creative control, the only thing is, he had to work in a very strict time frame, I'm talking I gave him just 4 days, he used the colors we use on our app's page
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Calm Caterpillar is an emotional regulation company dedicated to helping children and parents navigate the challenges of growing families. They create products designed to help kids connect with, understand, and regulate their emotions, providing valuable tools for emotional growth and family well-being.
Having Carter rebuild our Shopify store was the best thing I've done for my business in a long time. While working with limited resources, he was able to totally transform our Shopify store. His expertise, attention to detail, and past e-commerce management experience made him a superstar, turning our online presence into a seamless, high-performing store that drives purchases.
Starting off, there were a lot of design elements that just lacked. Images and product images were blurry, poor quality copywriting, not a whole lot of interaction between them and I (They almost went ghost after paying the first initial deposit, I spent two weeks waiting on them to get back to me), and some other things. Though it wasn't a bad experience, it was just a little dragged out and there were a lot of missing elements I had to fill in the blanks on. Essentially I think they hired an agency after me to manage their site.
Key Construction builds with care, ensuring safety for every project while earning the trust of clients through dependable service and expert craftsmanship. Focused on maintaining the highest standards of safety, they prioritize the well-being of both their team and clients throughout the construction process. With a reputation built on reliability and attention to detail, Key Construction delivers quality results that clients can count on, every time.
We hired Carter to build our entire site and the experience was none than other, beyond our expectations.
This client was great,
RekoNow brings local communities together, by connecting farmers with customers as a digital farmers market, you can order everything from meats to treats, vegetables and bread, RekoNow is empowering homestead style communities.
Would give 4/5 stars, I had asked him to design our landing page, which he did, but I was under the assumption that I was also getting the code, hosting, and the domain for it too, that wasn't the case, and when he tried to align and reset expectations with me, he tried to charge me more. I had him do three revisions and our old one was just a screen shot of what the app was. I think it would've been better if he would've given me everything.
Working within a budget was tough, no resources, no copywriting, no briefing, and a very tight and strict deadline. The CEO told me he was just trying to get investors which is understandable but he didn't want to work with me on a budget so I really could only provide about a days work on this, he also had a meeting the next day so he kind of abandoned communication afterwards.