Designing to Convert

There’s a world in all of these aspects, but one I’ve always really indulged into the science behind converting.

While you can have a beautiful website, it’s nothing without direction that leads visitors to either purchase or enroll.
While you have social media, it’s nothing if you can’t connect to your audience and say “go buy our product, link in bio”, and to take it a step further,
if that website in the bio sucks, you’re not converting at all.
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There’s several things this can relate to, but I’ve seen a lot of small businesses lately, that will set up a e-commerce website, and just have bad call to actions, or have bad ways of purchasing, such as instead of having a cart they just have a direct to checkout.
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To my surprise, when I first started in e-commerce, one of my jobs had a surprising 4.0% conversion rate, off a website that was truly awful. It felt like one of those old school wholesale buy everything and here’s a ton of ads everywhere on our site. I’m unsure how they did it, but I’ll tell you, it was a very trendy product at the time. Doing several million in sales per variant, and 8 or so variants, they had a warehouse in San Antone, but it was more or so a quick repackaging center more than anything.

An example of this is that one of my most recent clients had a “Add to cart” action on a catalog style website, but when users would click on it, it would automatically take them to checkout, which is fine if you have a smaller catalog or maybe a single product you're trying to sell, but in a large 50+ product catalog, you probably want to do some more cross and upselling.
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Now, this whole thing is very much written in the sense that all brand owners want to convert better.
Some times, some brands really just lack their ability to convert, in these days of cheap websites like Temu or whatever, some business owners are being beaten by cheaper solutions, but I truly believe theres always a way. It may take a harsh time period of trial and error, but I think it’s all worth it to truly get that conversion.

Why Branding is Everything

Branding is undoubtably undervalued still to this day.
For some reason, I can’t fully grasp why.
Branding is the first thing a potential user/customer sees.
Branding is what connects them to you.
Branding the heart of the company.
You may have the best product in the world.
It may solve all problems and give back to charity in abundance.
You may have a million customers, ready to pay.
You may have a ten million dollar purchase order.
But without branding, You don’t have any of that.
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Though I don’t support the brand mentioned,
Why is coca-cola the largest beverage company in the world?
Back in the 90s,
it had the cutest and coolest merch, remember the polar bear ads? How about those cool polar bear shirts from the 90s?
They gave polar bears a good name.But no seriously, look at the impactful branding of coca-cola.They have a main logo, they have sub variants of it, they have a great color scheme…
But more importantly…
The branding creates the experience.It’ has a great flow state, the logo is split in two parts which they use in really good product derivatives I’d call it (You know, sub-products, or secondary products maybe better terminology, I.e. Diet-Coke, Cherry-Coke, Etc)
But, away from Coca-Cola, it’s important that I say, you need to have good branding too.
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Branding is so valuable, It’s almost invaluable in my eyes, spend a great amount of time and a great amount of money dialing it in.
Personally, for my projects and businesses, I like to take time to get into a subconscious state and a “different-perspective” state, both are different but nonetheless,
I like to get as logically-creative as I can.
Usually, I call these sessions, "hyper-sessions"
Everything for a few days needs to be perfect, from morning rituals to nightly tasks, and consistency of everything in-between and after.
Reading, water intake, meditation, diet intake, exploring different things whether that’s a hike or a small trip somewhere I’d never go, all just in the name…Of branding.
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I think while most people in today’s times are “hurry up do it fast and first, fix it later” for me, with branding, you really only get one chance at it.
Yes you’ll have revisions and different versions along the way, but complete re-brands after success, often prompt for failure.
I don’t even need to give examples on bad rebrands, but they’re out there.
Wondering whats the right amount to spend on branding?
This is where it gets a little crazy.
Some people, will only spend $30, some will spend $30,000.
Whether they want just a single logo (which a lot of well-talented designers don’t offer just that single service anymore), some may want a main logo, a secondary, a third, and then various versions of it.
Along with, compatible fonts, color kits, and more.
It's all worth having a well-knowledgeable designer do your branding for you.

"Competitors"

Did you know, the original definition for “Competitors” was to strive together?the word "competition" is derived from Latin word meaning "to strive together," but most of us think of it as striving against.
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It's intriguing how the word "competition" stems from a Latin root that implies cooperation rather than solely opposition. Though in modern times, we often perceive competition as a game where one must outdo another.
If we delve deeper into the essence of competition, we might uncover a more collaborative narrative.

A great example of this, are the tech giants Microsoft and Apple.
Without Microsoft, there would have been no Apple, and vice versa.
These two companies, once startups themselves, engaged in a symbiotic relationship that fueled innovation in the tech industry, and still to this day go back and fourth in supporting and rug pulling one another.
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They competed fiercely, yet their competition was not merely about dominance; it was about pushing each other to excel and evolve. Even today, amidst their status as industry titans, Microsoft and Apple continue to influence and inspire each other. Whether through direct partnerships or indirect market trends, their interdependence remains evident.
This dynamic serves as a powerful reminder that competition doesn't have to be a solitary pursuit.
Rather, it can be an opportunity for mutual growth and advancement. Imagine if more businesses adopted this mindset—viewing their competitors not as adversaries to defeat but as partners to collaborate with.
In such a landscape, industries could flourish through collective innovation and shared success. Instead of seeing rivals as threats, entrepreneurs could find common ground and strive together towards common goals.

So, how can we apply this concept of "striving together" in our own entrepreneurial endeavors?
One approach is to foster a spirit of collaboration within our industries.
Rather than isolating ourselves, we can seek out opportunities to connect with like-minded individuals and businesses.
By sharing insights, resources, and experiences, we can accelerate our growth and create a rising tide that lifts all boats.
Moreover, we can reimagine competition as a catalyst for innovation rather than a barrier to overcome. Instead of viewing competitors as obstacles in our path, we can see them as catalysts that inspire us to push beyond our limits and reach new heights. Through healthy competition, we can challenge ourselves to constantly improve and innovate, driving positive change within our industries.
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In conclusion, let's reclaim the true essence of competition: to strive together towards shared success.
Whether in business or in life, collaboration breeds innovation, and competition fuels progress.
By embracing this mindset, we can create a future where competitors aren't adversaries but allies on the journey towards greatness. So, let's strive together, not just to win, but to elevate each other to new heights of achievement.

Simplicity Sells

In today's time's all I see is overcomplicated methods of accomplishing things.

The story that inspired the post:
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Years and years ago, I started adapting this method; even more so recently, I really started implementing it and seeing the benefit of it. However, let me take you back to the first experience I had pitching it; the outcome wasn't good and I can't help but to think it would have been better if the client would have really heard me out for it.

So back in like 2014, I had began accepting clients here and there, usually really small, really early, friends and family type clients, you know, getting a feel for my place for it;
I had a gent which I had worked with in the past reach out and ask for assistance setting up a Shopify store. Of course I said yes, wrote out a scope of work, agreement, etc, and the situation of it was that he had 6 products, 5 were "eh" 50/50 might make it might not, probably not, nevertheless type products and 1, was really good. The one that was really good, had a lot of eyes on it, basically 90% of his audience as there, for tat one product. I knew that, he knew that, it was obvious.
So, I built the store, putting that main product; first. Simplified the checkout process, added up & cross selling features for it, then below, placed the other products and content on a interval style design concept, it was really nice honestly.

Last minute, the night before the launch he texts me and goes "Hey, I want to throw out everything you did and put all the products on a single line no add to cart CTA, no nothing, catalog style.
I went back and forth with him, told him it was bad idea, he said "My mentor sells $100K a year in shirts just like this", and demand I do it. So I did.

And then,
...the flop happened.
Released the site, posted the content, and 0 checkouts.
Fact; I think he had 4 in total for that whole week... and the were all 4 that MVP.
I told him politely that every additional click to successful checkout was a 10% detractor on likelihood of successful checkout. I even presented the option of me reverting the site. I told him that with no sense of direction, users have no clue how to operate things, they very much like so have to be told where to go / what to do. Even though you and I may understand the catalog vibes type of a site, that doesn't mean it's engaging enough for others / targeted audiences to checkout upon.

Weeks go by and I follow up, and the guy is salty at me as if I did something wrong.
I'm pretty sure he still has all 96 tees in his garage, but like that has nothing to do with me, I presented a great site, I provided options and solutions, and it wasn't good enough.

I can't help but to believe, his several hundreds of active followers showing interest of the MVP would have purchased that.

So, onwards with the

Startup Spending

90% of business fail because… (theres several reasons but hear me out)
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Failure of proper allocated spending.
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From my perspective, many startups spend in places they shouldn’t.
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A prime example; I had a client a while back, who started his company on Monday, by Thursday, she had a small office space, a new computer set up with no tech skills, a had hired 4 bang-up job companies for plugins on her site, which she bought the most expensive versions for, they were necessary, however, I just don’t think the highest price of them really were, and then all the other misc expenses.
She did all of this, without having a single client inline ready to pay.

A few months go by, And she's built and hired a small team, which is great to hear!! We love that.
However, she went and hired upper-class like managers.
Which hey, I’m okay with that, I’d probably rather probably take the route of hiring quality entry level individuals whom knew what they were doing, and paid them well.
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Essentially, if I were starting something, which I currently am, have done, and have been a part of many other people starting their things, I would do it like this,
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Find something you’re good at or passionate about. Ideally for me, passion wins. Passion ignites something different in you, the love for it usually lasts longer,
‍in the game of business, isn’t it just who lasts the longest?
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Then, I would conduct research on it.
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I would look up, learn, be educated and educate myself (shoutout Youtube)….
How to be the best at it(at what I'm trying to offer), Companies that do great at it or similar things, How is the industry now and where is it heading, and Accomplishing Target Market, this for me is #1, why?
If you can’t tell me the very last detail in great detail, you’ve failed. Product Market research, Market conditions, making sure that it doesn’t have one hot day a year (ahem, Best Buy and Black Friday... they have 1 day of year where they see more sales then the entire year combined and thats Black Friday) And then finally, write a deeply detailed document of analytical research, supply chain, profits, sales, incomes and outcomes, and various other things such as targeted ebit & ebitda.
Take some time doing this; I think it's one thing to be super quick and excited, it's another to be structurally sound and build, research, strategy, and planning all take time.
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Then, I’d act on it.
All good things take time, do not rush anything.
I'd do as much as I could do before outsourcing. Don't know code? learn it. Dont know finance? learn it. Don't know about connecting to customer? learn it.
Most overnight successes took years of daily failures to become what they are today.
In fact, you would be surprised at how many people are utilizing quality AI prompts to speed up their research and increase their knowledge of how to operate.
Spend time and money on your research, make sure you build up an incredible investors or spending pitch deck, and then step into another perspective and tear it all down, and reverse engineer it.
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We can't solve problems by using the same kind of thinking we used when we created them - Albert Einstein

Agency & Freelance

Most of these agencies suck, most of these freelancing platforms suck, there I said it.
Find your self a well established freelancer.
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Yeah, so as all of my other articles, this one too is going to ruffle some feathers.
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These agencies have gotten so bad, you can’t even trust any reviews anymore, because believe it or not, most of these reviews online are fake (and they’re brought to you by fake review agencies)I can’t tell you how many of my past clients have purchased something from an agency (or off a freelancing platform) and received the same results.
I’ll share with you three tragic stories from my clients.
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One of my most recent clients spent $6000 on a dashboard design, landing page, and branding, which in theory, isn’t a bad price at all, some would charge $6K for each of those. Only to receive a bang up dashboard that anyone would download with their logo slapped on. They received a landing page that was just a template with wording and images replaced, and the branding actually was decent, which is good considering the rest, but both my client and I don’t think it was $2K worthy. This took the agency about 6 months to complete, missing several deadlines, meetings, and forms of communication to the client.
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A client last year, had paid someone $250 off of Fiverr for a logo, and received just a flatted 72dpi (low quality) white logo on white background (could only see the outline) jpg file of a logo… which they copied off of a free design market website and added color to it… or the lack of color.
And what got me, this seller had tons of 5 star reviews. Whether this was a one off instance, I just don’t get how 1, a freelancer can be that successful at scamming, 2, they got paid $250 for that??? I couldn't imagine.
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And lastly, a client recently hired me to pick up the pieces from another designer, and this was a Webflow site, and my goodness, I at least try and organize and have good naming skills, be able to tell you whats what and how what works and where, all that good stuff, this designer legit had “H1 Copy IIII” tags all over the place. At least clean up your tag and file names before handing off, I know it’s tedious but cmon now.
And so yeah, that’s really it, find you someone reliable. The best way I can say to find someone reliable is to ask who you know, who they might know, you know? Word of mouth is more powerful than search engines when it comes to this sort of thing.
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Now are there instances where agencies and freelancing platforms rock? For sure, but so far I’ve seen a ton of clients have the opposite experiences, and that’s what’s provided me this perspective.
Instead of going the route of just searching online, ask peers, see who's doing good work online without taking the first google ads recommendation to you, search in your area, and lastly, be willing to be flexible to listening to your agencies/freelancer, most of the time, the good ones are solid and know what they're doing.

Thoughts on AI

First of all, it's obscure to me that companies are laying off entire teams and people saying "They're replaced with AI"... have you seen the quality of AI's output? It sucks.
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Seeing Sam Altman saying "AI will handle 95% of marketing work done by agencies and creatives"... AI could also replace 100% of the work done by CEO's and Founders.
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Nevertheless; AI still currently sucks, the images and video content still looks fake, the writing still lacks proper grammar and writing skills; not to mention it lacks the ability to connect to the audience.
I think AI will be useful in things such as solving simple mathematical equations, reviewing and fixing code (I use it for that, it's definitely a great tool), and then it's ability to speed up testing and research in healthcare. Robotics are not AI, the videos of those robots working in warehouses, those are not considered AI in my book.

90% of the time; I can tell when something is written by AI, ahem; those lame unhinged Linkedin posts.. Anyways;
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While most still don't know how to prompt it; it's not that difficult, if ad when I use it, I usually use it to correct my grammar an spelling or present me a new position of writing; however, it's still not perfect for me and often I'm using it just to sound a little different.

Here's a real example I've used before (honestly this is my default)

“Act as a grammarly expert, and quillbot on creative/professional mode, and rewrite this (Piece written by me, pasted) and make sure it connects with the audience and sounds like a human wrote it”

As mentioned; I'd still highly recommend reviewing it and actually reading it out-loud; thats another pro tip in this if I can provide you one, reading you writings out-loud and asking yourself if this makes sense is a game changer.
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Everyone who I bring this up to seems to write it down and use it later; so far 4/4 are really happy with it, let me know how it goes.

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Now; let's talk about the negative of AI, infringement of human rights, AI errors, and the damn data (sorry I just say "damn data" any time I'm suspicious of where data is going/being held/what it's being used for).

The damn data.
At what point; is it too much to carry tons and tons of data from AI? Where is it being stored? You know it's not encrypted because the "mOsT sEcUrE eNcYrPtIoNs" have been cracked. If facebook's data centre is 40 Million Square Feet (1.43 square miles, 3.703 km²), and don't get me wrong thats about 20 years of data and a base of 3B people which is a third of the population; if OpenAI's ChatGPT skyrocketed to 100M users in just 5 days of launch.. how much of a Azure center does that require? Which Microsoft says they have 200 data centers globally.. have you seen the size of just one of those? Looks like the Tesla factory in Austin.
How safe is it? who knows. I mean all the time, I meet people who are questioning the cameras and data on Teslas, if Tesla is facing issues for data security in China... how come we're almost not even mentioning it??? Anyways;

Infringement of human rights.
I know I'm someone who's somewhat planting their paws in the ground and not moving; I understand it's eerie of me in the since of hiring me, I'm just past the evil parts of tech, I don't support/like this new world order of tech overlords knowing everything about us. Nevertheless; Russia's recent use of facial recognition at Alexey Navalny's funeral to incarnate the people who paid their respects, is scary to me. I'm unsure the people's rights of Russia, but much like a scary sci-fi, I imagine our data, faces, and images are somewhere where they shouldn't. If I walk into a store using AI, in a state that's not a one-party consistent state, do I get to click "Agree" on the terms and conditions of the AI? Pretty sure it's a probable cause for infringement of human rights in some sort or another, and by the way I'm not educated enough to speak on any of this I've written on; like please take my thoughts with an open mind and grain of salt, I'm legit not qualified enough to speak upon anything in this life with uncertainty. I'm always an open dialog, trail and error until success type person.

AI errors.
In a recent case; here in Texas (there's many of these but this one in particular is interesting)
a gentlemen's wrongful arrest was prompted (you like that?) by AI.
I believe the gentlemen was assaulted and sexually violated in jail.
Here's more on the incident as I can only say, the errors (cons) of AI outweigh the pros.

(Ycom's Hacker News)(The Washington Post)
(CBS News)

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Creating UE (Unique Experience)

When it comes to all of this, the designing, the developing, the sales, the marketing, the branding, the startup stuff, and al the other things, for me, my perspective is that if you create a unique experience, you’ll have an easier time accomplishing goals.
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It’s certain that it’s not about keeping up with trends, or even staying ahead of trends. It’s about creating an experience that wows the users and converts them into retaining /// superstar customers. By superstar customers, I mean customers who buy an item 1 time, and have such a great experience, they tell their circles, their audience, and their friends and family on their own without the brand asking for it.
You may be asking, how does one make a “superstar customer”?This can be accomplished in several ways, but it requires a little of each to really dial it in.
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Creating an impactful brand
Creating an impactful product
Creating a website with direction
Having incredible customer relations
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I’m going to do this in reverse.
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Incredible customer relations trickles down from having a brand identity and atmosphere, being responsive online (Not with some AI text chat bot that sucks), and replying to people on social media.
A few of my favorite brands doing this well are... Audi, the car brand, they reply to every social media comment. Chomps, the snack company, 1, their content is warm and inviting, 2, they have a sense of direction, every post points to the link in bio, the link in bio is quickly updated to fit the post most recently mentioned, creating a seamless shopping experience from the Instagram. and lastly, Wholefoods. Wholefoods makes content that seems real, it’s relatable, it doesn’t have big photography / videography equipment, you can tell the team is just recording off iPhone with some genuine creative direction. They also don’t necessary over promote products, they make funny videos and trendy feed posts to stay relevant, and they reply via DM most of the time.
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Creating a website with direction.
Too many call to actions: way too desperate, or what my slang would be, “reachy”.No call to actions: what are users going to do? Leave confused? yes.
A website with good direction captures the users experience that right away, makes them say “wow” and without having to scroll or wait on anything, they can see things like the branding, the valuable tagline / slogan, and the call to action.
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Impactful product.
Creating a impactful product goes past just what the customer sees. There’s a ton in prototyping, testing, and conceptualizing.You only have to be right 1 time. You only have to have 1 product that’s as perfect as possible to win.If you ever wonder about pricing, my solution is this book called How To Master The Art of Selling by Tom Hopkins.
For this, please see my article, why branding is everything.
When all of these are perfectly aligned, you’ve built a strong structure.

In essence, the journey from conceptualization to fruition in the world of business revolves around the creation of a unique and captivating experience for customers. This involves a holistic approach that encompasses impactful branding, product development, website design, and customer relations. By prioritizing the cultivation of "superstar customers" – those who not only make a purchase but also become enthusiastic advocates – businesses can foster lasting connections and drive sustained growth. From fostering genuine interactions on social media to crafting websites with clear direction and creating products that exceed expectations, each element plays a crucial role in building a strong foundation for success. When all these components align harmoniously, they form a robust structure that propels businesses towards achieving their goals and solidifying their position in the marketplace.

I really hate Popups..

I’m someone who likes to push the boundaries.
I think if everyone is following “modern design trends” they often forget about design principles,
and end up being like everyone else, and blending in.
While I follow good design practices, I like to really create things that create unique user experiences.
And on this rebuttal, the topic is popups.
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While popups have a good intention, in todays environment of most businesses,
I think they cause more of a negative shopping experience than a positive one.
Pop ups are so 2010, “we’ll collect your data and spam the hell out of you until you either buy or unsubscribe, and regardless, we’ll sell your data when we exit”
And it’s just lame to me.
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The “give us your email and spin the wheel” that sucks so badly every time i have to experience it, I close out any site I’m on when I see it, or any other popup for that matter.
The “3 pop ups before customer checkout” goodness gracious I couldn’t imagine sounding that desperate.
Oh I love this one, this is my favorite one, the “Here's a pop up but no exit and no way to click out of it because we suck at design”.
They must hate customers.
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Heres a small secret that will help you convert without having popups.
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Don’t interrupt the visitor before checkout. After checkout, then offer them a discount on their future purchase.
At least that way you’ll most likely see a better returning customer.
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When I design in e-commerce, my goal is to get customers to buy as quickly as possible.
Even if it’s straight up in the first view of the website, Product image, small description, and “Get it now”,
Is a lot better than “hey lets spam spam spam to get that email just for them to get 10% off and we can spam them”. It’s kind of funny because there’s not a single industry leading brand that does that, yet all the other 98% of brands somewhat survive off of it.
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Popups often are done so poorly, now if you were to go around asking real customers what they thought of them, most would say they exit the site after being begged for their email like that.

The Great Disconnect (that I'm currently having)

I often get asked, "why are you a little harder to find?", "why not post about yourself", "Why do you only leave things up for a little bit before deleting?", and questions alike.

Personally, I think if you highlight every milestone, you never actually accomplish anything.
I think if you live for the applause, you'll die in failure.
Self bloating has always weird to me, and when I get online, that's all it is, is agame of who can post the most outrageous thing to get the most response to get the most "support" when you ask for it, it just weird.
I met with a client the other day who works as a assistant for a lot of CEOs x Investors (somewhere in that CEO x investing space, seems like it's a niche of people there) and she tells me "We like to see people active online posting stuff, investors like it, and CEOs like it" and just since then I've just thought, how about the people who strive in silence? How about the philanthropists who donate or do good without needing recognition? How many times do people only do good for the camera, and then are absolute fakes or frauds behind it?
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For me, I think it's better to be self-less and succeed in silence then to beg and be desperate for online attention.... not to mention what, 50% of them are random responses from people you dont know, 25% are of past personal relations, and 25% of the responses are from people you genuinely know/care about or are family & friends. And then not to mention (again), how much evil algorithms/ social media/ data collecting are, theres definitely some databases out there that most don't see where they have your entire face scan inline perfectly with your identity and if you allow it, your personal information to be widely available online. I've always found it odd when I've been able to meet someone in person, find their Instagram or Linkedin and then really know their whole story in 5 seconds. Not even worth meeting if I can get your story in 5 minutes and be over you like that.

Oh, and don't even get me started on your digital footprint, have you seen some of these OF people? Terrible street interviews? or videos of people saying/doing awful things? That stuff stays online, forever, and 1, it will ruin your social profile, 2, it will destroy your career endeavors, 3, in ten years you could look back and be like "Wow that's really me? how awful" Like there has to be some sort of line we draw? Maybe not, maybe it's just me.
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I think a factor of this is looking at how people display themselves online. Okay you're flexing cars, watches, and trips, but you live at home, rent free? you don't help your parents? you dont do anything outside of flex for the gram? or you got on $5K sneakers, in a $500K car, but a cheap invoice is questionable? Another situation I see a lot of, especially on linkedin "Hi guys, I just did XYZ and it saved me 25% time and 10% this and 10% that, would you do the same?" and then on the same post they'll add "Agree?" or even better yet one of my favorites is when people make a post, they screenshot the post, and then they repost it with a "Agree?" on it, like who do you think you are? You're making yourselves look worse than illiterate and spammy/scammy.

Recently, a post was recently made by a friend of a friend, whose a Founder/CEO, who has received thousands maybe close to a mill in investors money, and they made a post on a Sunday afternoon that was a picture of their shitshow of an office with a caption of "Its sunday. I shouldn't have to be at work. I don't want to work. I want to be home" and some other shit behind that right, and I read it and thought.. "As a Founder/CEO, I don't think you truly get a day or a time off like that... for a long time... this guy is 6 months into ownership and he's making posts like this? I think as a Founder/CEO you're supposed to enjoy your work at all times and at all costs. You're going to miss out on short term fun, you're going to miss out on family and friends, you're going to spend a lot more time alone than with people, even if you require 100 people to run your business. You're a Founder/CEO and you're supposed to come up from nothing, you're supposed to really do what entrepreneurship is and truthfully that's eat like shit for ten years just for a hope and a dream, which you'll live a better life in. That whole every penny I can save ato invest mentality is supposed to really be there, but these days people give themselves that title just for the personal gain not actual business gain" I just found it to be weird more than a "vulnerable, relatable" post like everyone else did.

But nevertheless, I just think for me, I see a lot of people who are over sharing online, full of themselves to a point where at some point it's just attention grabby, and then in other times I think "what are these people really doing with their lives" because it really doesn't seem like their living the best behind the screens.... there's someone I've recently met, when I met him, we were sharing social media profile exchanges, he's a founder, I thought he would be a good connect. Look at the profile and it's him flexing all this stuff, new sky-rise apartment, new car, bags and bags of money, watches, trips, etc, so I'm tolerant of that for a minute, a week later, I went to some very very cheap restaurant, we'll call it a cheap food truck, some of the best places are like that, and I see the same guy, same LV bag, and the guy looks, for lack of better terms, rough, sweaty, stained up clothes, worse then gym apparel, just all around, rough, and I couldn't comprehend it for the life of me. How does one dress up in a suit, flaunt a a bag, front a lifestyle, and then doesn't actually seem to be what they appear as in off mode.

Just makes me realize that while I'm sure some will judge my seemingly lack of online perseverance, I'm verified in reality, a blue check on a social media profile isn't a blue check in your bank account, and you should be a little more cautious with what you post online and what you front to your audience, most everything is faked online anyways.

Elevator pitch

Born in 1996 in Dallas, Tx, raised in San Antonio, and currently living in Houston.
I'm a wanderlust for tech stuff, coming from a design background, getting into marketing, then multimedia, and then following through with e-commerce, it's safe to say I come with a strong structure of support. Working at Apple for a few years as a product consultant, and interning at Adobe as a product marketer, I've grown the ability to build more meaningful connections with customers, while being industry leading in results.
Awarded twice for creative writing, four times for global leadership sales, and once for proper sportsmanship in a coaching role.

Experience

Shop Successors

E-commerce Consultant

Current

Freelance

• E-commerce Designer / CRO Expert

• 2016 - Current

Apple

• Product Sales Consultant

• 2017 - 2020

Adobe

• Product Marketing Intern

• 2015 - 2015

Projects

Travlr

• Co-founder

• Travel social network

• Exited

Shared Fashion Services

• Founder

• Meta community

• Exited

Incline Apparel

• Founder

• Clothing Brand

• Exited

Beyond Gone Bodega

• Founder

• Vintage Store

• Exited

StreetMarket

• Founder

• Meta community

• Exited

Tech stack

How was this site made?

It's been a wild journey getting to something this quality. I believe this site is on v10.
Starting out, I learned to make websites in Photoshop, After effects, and Dreamweaver, slicing and organizing for coding export.
Now a days, this is a Webflow site, with html, css, and Javascript.
I've always encouraged simple, elegant, and advanced sites (like a perfect trio) and that's what I set to accomplish here.
Fonts used: Timesnow (the Serif font) and Monserrat (the Sans-serif font)
Colors: A cool grey for the background (#f5f5f5) and a light-dark black for the text (#0e0e0e)
Sizing: Usually 2.8rem for spacing and H1 heading, 28px for h2s, and then for this subtext it's .8rem.
Domain: Godaddy
Honorable mentions: GA4 for broad-visitor-location tracking, Typedjs for the type animation, Webkit scroll-bar hidden html code to remove the scrollbarnormally featured on the right.

Oh me, personally?

Honestly, I've always found it a bit hard to talk about myself.
I've never been one to boast or flaunt my achievements. Instead, I let my efforts and results do the talking while I quietly push myself to grow. Every day, I strive to learn something new and achieve at least one small victory.
‍
I'm someone who enjoys life's simple pleasures, like a freshly brewed cup of coffee in my 1996 Olympics mug. I'm not one for seeking the spotlight; I think Linkedin and all the other social media platforms are odd; for me, the success of those around me is far more valuable than my online recognition.
‍
Travel has been a significant part of my journey—I've explored 45 states, roamed around the islands of Hawaii and the Caribbean, and various points of interest in Mexico.
Currently, my focus is on scaling and leveraging my skills to positively impact as many people as possible, all while pursuing my small passion projects.
‍
Cooking is another passion of mine, and I dabble in experimenting with diverse cuisines. Right now, I’m addicted to cooking lettuce wraps and beef shawarmas. Health and routine play a vital role in my life, I start each day with a green protein-packed breakfast, take strolls through my neighborhood both morning and evening, and steer clear of fast food, soda, and plastics.
‍
While some of my most fulfilling endeavors may not be prominently displayed, they've left a lasting impact.
Such as:
• 2X Digital community founder and growth hacker, Meta, with around 1M followers then taking that community and creating some sort of product.
• 3X Founder of various clothing brands, a streetwear clothing brand, a music-based brand, and a print-on-demand brand. Growing 2 out of 3 to "success" by selling out hundred to a few hundreds of pieces collections in minutes, and both having a strong fan base behind them.
• 1X saas founder (still building, I know it's wrong to perfect it before releasing it and all that, but I've wanted to take some time, I feel like in the sense of passion, you only get one shot and something with that big of a goal)
• 1X agency co-founder, we lead Shopify stores to new heights, managing, designing, developing, advertising, sales leadership, and more.
‍
In essence, I'm someone who thrives on continuous learning, meaningful connections, and the satisfaction of making a difference—both big and small—in the world around me.

I create digital experiences that captivate & convert

with 11 years of engaging experience as an

Works

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Key Code

Elevator pitch

Experience

Shop Successors

E-commerce Consultant

Current

Freelance

•

E-commerce Designer / CRO Expert

•

2016 - Current

Apple

•

Product Sales Consultant

•

2017 - 2020

Adobe

•

Product Marketing Intern

•

2015 - 2015

Projects

Travlr

•

Co-founder

•

Travel social network

•

Exited

Shared Fashion Services

•

Founder

•

Meta community

•

Exited

Incline Apparel

•

Founder

•